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Improve Small Fleet Efficiency with GPS tracking

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How can you use GPS tracking to improve small fleet efficiency?

Technology continues to advance. Consequently, GPS tracking and telematics solutions have become increasingly important and available for small fleet management and asset tracking. These solutions offer many benefits, including to improve small fleet efficiency, cost savings, and enhanced safety. Below, we explore 5 ways that GPS tracking can improve fleet efficiency for businesses of all sizes and industries.


Real-time tracking and monitoring

One obvious benefit of GPS tracking is the ability to track and monitor vehicles and assets in real-time. This allows businesses to see exactly where their vehicles and assets are. Something they can do whenever or wherever, as well as how they are being used. This information can lead to optimized routes, reduced fuel costs, and improved efficiency.

Increased accountability and transparency

Additionally, accountability and transparency are key benefits of GPS tracking. Tracking and monitoring in real-time helps ensure proper use of vehicles and assets. Furthermore, it ensures that employees are following established protocols. This can help to reduce the risk of theft and other forms of misuse. At the same time, it can promote a culture of accountability and responsibility.




Improved communication and coordination

GPS tracking can also improve communication and coordination between different departments and teams. For example, dispatchers and managers can use real-time data to optimize routes, schedule maintenance and repairs, and make other important decisions. This can help to reduce downtime and improve overall efficiency, right down to the last meter.

Enhanced safety

GPS tracking can also improve safety for both employees and the general public. For example, real-time monitoring can identify unsafe driving behaviors. Behaviors such as excessive speeding, sudden braking, and hard cornering. This can help to reduce the risk of accidents and injuries, while also promoting a culture of safety within the organization.

Cost savings

Finally, GPS tracking can help businesses to save money in a variety of ways.  For example, reduced fuel costs from changes such as optimized routes, reduced idling and unnecessary travel. All possible when using real-time monitoring.

Additionally, GPS tracking and telematics data can help businesses to reduce maintenance costs. This data can identify potential problems early so you can schedule repairs and maintenance at the best time for you.

Having a GPS tracking device in your vehicle may result in insurance cost savings of up to 30%. This depends on your driving behavior, and it can also help you improve your driving habits and avoid accidents.


GPS tracking and telematics solutions are essential tools

In conclusion, GPS tracking and telematics solutions are essential tools. Particularly, for businesses looking to improve fleet efficiency, reduce costs, and enhance safety. We’ve covered just some of the many ways GPS tracking can benefit businesses of all sizes and industries.

At Redtail Telematics, we provide you with a reliable, high-quality solution to help you achieve your goals.

Is this the death of the telematics device?

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The death of the telematics device – but the future is bright for Redtail Telematics

REDTAIL has been spending a lot of time wedged between car manufacturers and insurers of late.  It is an interesting place to be.

Redtail, telematics devices and innovation

As many of you know, REDTAIL was born out of Plextek Group. Innovating in Stolen Vehicle Tracking with Tracker, Lojack and CalAmp, as well as Usage-Based Insurance with Ingenie, Admiral and ByMiles.  Currently, well, innovation with Connected Vehicle.

Throughout, our reputation as a quality provider of telematics devices has held fast, especially as we control all aspects: form factor, ergonomics and firmware.  Also, connectivity, platform and portals, APIs, data science and Apps!  But now we can see a time when the telematics box will be superseded by data available directly from the vehicle and its OEM.  So back to that interesting place to be…


Telematics – data that revolutionises

Telematics data has promised to revolutionize risk and claims for a long time.  Cost and experience of a box has limited mass-market scale.    The automotive OEMs are trying to understand their play in the monetization of Connected Vehicle Data.  The insurers are seeking to understand how vehicle data can benefit risk and claims and loss ratios.  And that is where we come in.

REDTAIL is entirely telematics device or vehicle agnostic when ingesting data.  That data is not limited to the typical four UBI parameters.  Instead, our data can manage both insurance and diagnostic datasets to enable new opportunities.  What we do is present that OEM Connected Vehicle data in a way that is immediately familiar, actionable and valuable to the insurer.

To date, we have started with the familiar, but are working on PoCs to scrutinize the value of other datasets – precise timing of airbag release, for example, innovation.  And momentum is growing, more insurers, more OEMs!

So, why is the future bright?

Our DNA is sensors, signals and data.  We know you need action and value.  Connected Vehicle data is providing more sensors, more signals and more data.  And we are convinced that we can play an important role in innovating and delivering that data to your needs.  Exciting times!


BERU contest success; techies at rest and play

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Redtail found and CEO, Dr Colin Smithers, won the latest BERU contest

Redtail’s founder, Colin Smithers, has had interest in wireless technology since childhood. It started with a bewildered fascination into the invisible radio waves that surround and pass through us. By age 12, Colin was transmitting on home modified equipment to his friends in the locality, albeit underage and so without a licence (hence illegal). Colin took his radio amateurs’ exam at the earliest legal age of 14 and shortly after started participating in amateur radio contests. Eventually, a younger school chum, named Gary Hinson, joined him in the hobby and in the sport of radio contesting.

A bit about these contests:

  • Organised nationally or internationally
  • Take place over a fixed period of time
  • Across one or more short wave bands
  • Points gained for contacting as many stations as possible in the allocated time
  • Some are speech but this one is morse code
  • The normal radio propagation mode used is by reflecting waves off the ionosphere but some more esoteric contests involve bouncing waves off meteor trails or even the moon


British Empire Radio Union (BERU)

One of the first, named BERU (standing for British Empire Radio Union) started in 1931. The BERU contest involves contacts across the entire geography and using five short wave bands. Contestants use the different propagation of each and as it changes from day to night and back. Originally, it lasted a week(!). Luckily, this was shortened to just 24-hours and has changed its name to the more PC ‘Commonwealth Contest’. A recent patron was Prince Philip and who wrote to it as recently as 2017 lauding its success and longevity.

Some years ago and now living in New Zealand, ‘young’ Gary jibed “I thought you’d be winning these by now, Col?”. Incentivised by this poke in the ribs, Colin has finally gained top spot and winning the Senior Rose Bowl, the first time by a Brit in a decade (well done Colin!). The trophy, donated in 1931 and  fabricated from solid Sterling Silver, is engraved with many famous names in the ham world. Being competitive in this event involved much practice and travelling to Grand Cayman for the better propagation round the Commonwealth that is enjoyed there, plus having to master the extensive club station. Young Gary still takes part and was contacted on several of the bands.

The power of positive thought!


If you are interested in learning more about the BERU contest, you can read more about it in Reflections in a rosebowl on the BERU website.

Telematics and the year ahead

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Telematics and the year ahead…

A belated but genuine Happy New year – all best wishes to you and yours for a healthy and prosperous 2023.  Please forgive me for being a little self-indulgent in offering a few personal reflections how the year might shape up from a business perspective.

Small fleet management

In the current recessionary environment, business owners must maximize the use of their valued assets (drivers, vehicles) even more!  The REDTAIL platform offers automation and user-driven presentation of actionable data to help.

We work to enable easy sign-up, device installation and app usage.  And provide location, journey management and driver feedback data with accuracy and immediacy.  We have worked to incorporate your feedback into recent releases and will continue to do so.  Much to look forward to.


School bus case study

REDTAIL’s fleet management solution provides school district managers with detailed performance information on a vehicle and its driver by tracking and locating vehicles in real-time. Benefits include real-time traffic support, knowing vehicle ignition on/off; mileage data capture; battery health alerts and driver behavior insights.

In addition, operations teams can utilize route efficiency algorithms to maximize fuel consumption, achieving an estimated 18% saving year on year.  Utilizing the unique REDTAIL/Zen-tinel technology, monitor when students board and leave the vehicle, and receive a gas reimbursement for mileage when a student is aboard. 


Stolen vehicle tracking

There is no sign of a let-up in instances of car theft. REDTAIL has a strong track record in this space through a 30-year relationship with LoJack, Tracker and now CalAmp. In 2022 alone, Redtail Telematics customer Tracker UK recovered 488 vehicles at a total value of £11.8 million.

We hope to bring this technology across the Atlantic in 2023 with potential opportunities in both North and Central America.  New geographies, Mexico for example, bring unique requirements.

We are strong in listening and evolving proven tech in response to provide a market-leading solution.


Usage Based Insurance (UBI)

A few months ago, I wrote an article titled ‘the tipping point’.  Telematics-based insurance has promised for many years to be the future of motor but has remained confined (in the main) to young drivers paying thousands to justify the cost of the black box.  In the last couple of years, not least prompted by a pandemic-driven clamour for ‘fairer’ car insurance, pay by the mile policies have seen unprecedented growth.  This proposition is undoubtedly at top of mind for new incumbents to UBI, for reasons of cost, simplicity, and consumer appetite.  By Miles in the UK and KOBA in Australia are certainly leading the way in this area.

A second aspect to look forward to is our well-received App’n’Tag proposition, which reduces the ‘black box’ cost by some 80% and also offers a simple consumer experience for immediate use.





These two initiatives may lead us a little closer to the tipping point.  However, the last innovation I will comment on is perhaps the bigger initiative…

Connected Vehicle data for UBI

REDTAIL has been appointed Reseller of Connected Vehicle data for UBI for Ford Europe.  We said a lot about this in mid-2022 and have continued to evolve our view of this opportunity for both OEMs and Insurers.  In the next twelve months, I expect that a couple of narratives will develop:

  1. The data platforms will be found out: they need IoT insurtechs like Redtail Telematics to turn their junk food data into value for insurers.
  2. We will continue to explore the diverse datasets available from Auto OEMs, deploying a proof-of-concept approach to help insurers and their actuaries, propositions and claims teams scrutinise sample data and discern value.
  3. We will continue to work with OEMs to help them understand the size of the opportunity and their positioning within it, the technology roadmap to embrace, and not least, the commercial models available.


So REDTAIL has much to do!

We remain committed to innovating with and beyond customer needs to grow existing and new sales and continue to lead in telematics in all its aspects, from black boxes and their descendants to insightful analytics, data platforms and apps.

Looking forward to 2023!

Seasons greetings from Redtail Telematics

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Seasons greetings from all of us here at Redtail Telematics.

Seasons greetings from Redtail Telematics!


The year 2022 has been an interesting year.  As a result of the world opening up again, people have started reconnecting.

Drivers have started getting tested once more; the supply chain has been to the moon and is slowly starting to return, drivers’ fuel and repair costs have skyrocketed and vehicles too are getting connected!

It was lovely to see so many attending The Future of Insurance conference US, The Motor and Mobility conference, The Future of Insurance conference EU and SEMA.  The team at Redtail looks forward to attending more events in 2023 and beyond.  Hopefully, we’ll see you there!

Redtail feels privileged to be partnering with By Miles and KOBA as they lead the way with pay-per-mile car insurance.

Recently, working from home has become much more “the norm”.  Consequently, consumers started looking for alternatives to traditional car insurance.  Pay-by-mile car insurance (such as By Miles in the UK and KOBA in Australia) has really started to take off.  Redtail feels privileged to be partnering with By Miles and KOBA as they lead the way in this field.

A tag we supply is shipping to tier-1 OEMs in multiple countries and our App and Tag option for UBI has been involved in multiple successful pilot programs.  Indeed, it is an excellent alternative for insurers who don’t want to use “traditional” black box car insurance.  In case you didn’t know, Redtail’s tag connects to your phone for data recording.  Therefore, you don’t need a black box and no installer is required.

Successful Connected Vehicle pilot with Ford

With the successful completion of a Connected Vehicle pilot with Ford, Redtail and Ford are moving forward to rolling out at scale.  Connected Vehicle looks to be the future and we are excited to be at the forefront of it.  With Redtail’s services, turning any OEM Connected Vehicle data into consumable data by the insurer has never been easier.

Redtail continues to strive to be “the driving force behind vehicle intelligence”.

We were also excited to be announced the Best Telematics Solutions Provider by Insurance Post this month. An achievement we feel great pride in.  Receiving recognition for the hard work we put in to ensure our customers receive the best high-quality products and services, from our in-house black box devices doing edge computing, to our incident classification wallboard that is used as a workflow system in claims rooms, all the way through to expert witness work where we have been active again this year.

Finally, Seasons greetings and a prosperous New Year from us all here at Redtail Telematics!