REDTAIL works with both small and large businesses. In all those relationships, we strive to work with humility, empathy, and fortitude in order to, well, succeed together. The sum of which is that working with the right folk in the right way is imperative to growth. This has consistently brought to the fore the meaning of ‘partner’ in our business relationships.
We’ve all seen it: Partner Programme, Partner Contract; Partner Relationship, Partner Pricing (pricing a subject all on its own!) – all ripe for abuse and exploitation – and of course opportunity. Very recently I was in a meeting in which the (large) company representative stated clearly and warmly: ‘We like to work with people as partners, where it’s about relationship.’ Nice. Conversely, I was in a meeting in which a (small/medium) company representative stated clearly ‘You are not a partner you are a commodity.’ Less nice.
I am happy to confirm that in my first example, the large company Partner has backed up their statement with collaborative behaviour. Likewise, rather unfortunately, my second example has continued to… abuse expectations, shall we say.