Happy New Year 2025 from Redtail!
Reading Time: < 1 minuteHappy New Year 2025 from Redtail Telematics! We wish you health, happiness and prosperity in 2025 and beyond.
Merry Christmas from Redtail Telematics
Reading Time: < 1 minuteMerry Christmas and Happy New Year from all of us here at Redtail Telematics.
Seasons greetings from Redtail Telematics!
Wishing you health, happiness and prosperity from all here at Redtail Telematics!
Fleet telematics case study
Reading Time: 3 minutesA Fleet telematics case study to consider ROI
A lot of data! However, details of how we work with our customers to understand the benefits of a managed fleet telematics programme below.
A fleet management telematics solution makes savings in fuel costs, asset (people/machines) productivity, maintenance and insurance costs.
A fleet management telematics solution makes savings in fuel costs, asset (people/machines) productivity, maintenance and insurance costs. Also, understanding of driver behaviours and coaching to improve has an impact on road safety and insurance premiums.
REDTAIL studies demonstrate evidence that driving more safely has a corollary with reducing emissions.
Collaborative relationships
Our US customer (a building and maintenance company) above is one example of a well-managed fleet. The collaborative relationship has developed over time to better understand business and technology and areas for saving and improvement in both. Our devices, data and apps have enabled the Operations folk to better manage their mobile teams in a couple of ways:
- Optimise routes, schedules and tasks to best serve their customer base
- Track driving styles and coach/incentivise employees to do better/safer/cheaper
An added benefit of the latter is a both a reduction in traffic accidents and therefore claims, plus robust driving behaviour data to enable insurers to understand risk. Both aspects result in the possibility of lower motor insurance premiums than might be expected.
Safer driving and lower emissions
REDTAIL research into the correlation between safer driving and lower emissions offers a further incentive. 2.7kg CO2 emissions per litre is a recognised industry standard. Our scrutiny of driving styles and behaviours indicates 12-15% saving in fuel consumption per journey of at least a mile. This jumps up to 14-17% for longer journeys.
Again, do the math – across a busy fleet of 30 vehicles there is undoubtedly the opportunity to do differently and to ultimately make a difference.
Connected Vehicle data benefits for OEMs
Reading Time: 3 minutesActionable, valuable insight for insurers
REDTAIL is leading the way in turning connected vehicle data into actionable, valuable insight for insurers. In this bulletin of our thought leadership on this opportunity, we scrutinise the benefits of Connected Vehicle data for OEMs.
Connected Vehicle highlights from Redtail
• In 2019, 71% of vehicles on UK roads were connected
• The forecast is 100% by 2026
• There are 40 million cars on Britains roads
Premium
We can help you manage a pilot programme with insurers to drive learning and evaluation of connected vehicle data. Our steps are practised and proven:
1) Work with insurer to identify test group of 100 (say) existing policy holders driving your brands
2) Secure permissions from those policy holders for sharing of car data
3) Work with your tech team to enable APIs, portals and apps for your team to view data
4) Regular review workshops to address progress issues and discuss learnings
5) Post pilot report with mutually agreed recommendations and next steps
Sample of connected vehicle datasets.
The pilot programme can be set up in a month and we suggest a minimum six months duration.
Quality Connected Vehicle data with Redtail
REDTAIL presents quality data to you through web portals and apps in flexible and readily usable formats.
As a second layer of evaluation we are adept in ingesting your innovative datasets, and help insurers explore new ways to scrutinise use cases in risk, claims and policy holder engagement.
How Redtail can help…
In conclusion, insurers should be doing more to utilise the benefits of OEM connected data! As a leader in the field, Redtail can help those insurers receive standardised data from different OEMs and we are excited to see this field progress.
So, what do you say, will you join us on this journey?!
Electric vehicles, connected vehicles, smart vehicles ?
Reading Time: 3 minutesElectric vehicles and connected vehicles – are they “smart” vehicles?
In the words of Jim Steinman and Meat Loaf, ‘Two out of three ain’t bad….’
I don’t know if you saw the recent BIBA announcement on an EV scheme with Novo Insurance. ‘…the scheme boasts a range of unique features, including like-for-like replacement mobility in the event of a claim and access to a UK wide EV repair network.’ Ok.
High premiums for owners of Electric Vehicles
The contribution from esteemed Novo MD James Allenby also promises innovation through ‘competitive rates, unique covers and customer satisfaction’ in an ‘underrepresented’ market.
In a previous article I quoted the confused.com data on very high premiums for EV drivers. The data suggested that the size of the installed base, the newness of the immediate acceleration, early braking and quietness are additional factors. Concluding that more accidents means more claims means higher premiums.
Electric Vehicles and Connected Vehicle data
But what if there was technology to 1) accelerate understanding of drivers and their driving in this segment and 2) inform coaching on safer driving? Could that add pre-incident prevention to the post-claim efforts? A few simple facts:
- Telematics devices and data (and now Connected Vehicle data) have been enabling driver understanding and coaching for decades
- According to Plug-and-Drive, 85%+ of EVs are connected
- REDTAIL ingests OEM data and converts to actionable, valuable data for insurers. Insight if you will.
Replacement vehicle and repairs for Electric Vehicles
BIBA/Novo combine on replacement vehicle and repair networks. Will this be enough to help OEMs / insurers hit the government targets for EV adoption?
My honest answer is I do not know. But, given the compelling eco arguments and the necessary momentum in the EV direction, why not load the dice? Of course, permissions and tech and testing and marketing must be deployed.
However, there is a unique opportunity here – intelligent vehicles offering smart data to do better business for all – OEMs, insurers, consumers and the planet.
Connected cars: where and how you drive
Reading Time: 4 minutesConnected cars: where you are and how you are driving
Your connected cars know where you are and how you are driving. Your phone knows this too. And so does Google. Your insurance company would like to know so they can save you money on your premium – Would you let them? Here are the benefits…
‘The two aims of the Party are to conquer the whole surface of the earth and to extinguish once and for all the possibility of independent thought’
George Orwell, 1984 (published 1949)
REDTAIL research into insurance telematics
REDTAIL conducts primary research into insurance telematics each year. One recurring theme is the feeling that consumers regard the gathering of driver data as intrusive. It is a fact of life that more and more technology is evolving to understand the needs, behaviours and aptitudes of the individual. The Market of one.
‘Permissions’ is now a word with which we are rather more familiar than just a couple of years ago. REDTAIL does not pretend to be expert on all things Apple or Google, but we do have experience and know a little about telematics data for insurers. Additionally, as stated in my last column on the Connected Vehicle subject, we are ingesting increasing amounts of that data and rendering it both actionable and valuable.
Why should you be prepared to allow data on your driving style and behaviours be shared with your insurance company? There are three reasons: premium, fuel and emissions [that eco thing].
Premium
The better you drive the smaller chance of an accident and claim, and the lower your premium. Simple, right? Well, despite the comment on ‘individual’ above, the insurer sets premiums based on the performance of his whole book, not just you! However, the majority of telematics (mostly black box currently) policies offer direct incentives for better driving. REDTAIL use our/your data and help that better driving with quite specific feedback on driving behaviours, suggesting perhaps (in a charming manner!) that you drive a little less quickly into corners, for example!
Connected Cars and Fuel Consumption
56 miles an hour was one of the key thresholds for fuel consumption. Also, harsh acceleration and braking, speeding and harsh cornering all use more fuel than driving with more care and consideration. Telematics data and advice on better driving behaviours can therefore save on fuel.
Emissions [that eco thing]
We are also monitoring the impact of the use of fuel on the environment. Quite simply those behaviours listed above to generate more fuel usage are less environmentally friendly than they can be. Every instance of easier acceleration or braking uses less fuel and is therefore more eco-friendly.
GPS tracking and telematics solutions are essential tools
I would suggest that there is an opportunity for independent thought in allowing use of your driving data for good reasons: lower premium costs, save money on fuel and be kinder to the environment. Orwell and 1984 is sometimes described as a cautionary tale. As our world does indeed become more intent on understanding the individual and everything about them, we as more informed individuals can make smart and considered choices on which data can be used and valued and to what extent. Telematics data from connected vehicles can undoubtedly be used for positives on the economics and the environment – surely worth considering !