Having qualified demand, how to get there? Clearly where the KOBA/REDTAIL partnership intensified was around the device/data solution. We (and I mean we) understand the options for miles tracking device, and its necessary connectivity with appropriate network provider. REDTAIL (Cambridge UK) and KOBA software folk (Mike, Rock Creek and Jon, Anaheim, both USA) defining API access and configuration to generate journey data of value
And then engaging with Erica, KOBA Brand Communications Director on minutiae of device packaging, branding, and consumer communication around product and service.
And then sorting fulfilment logistics with and through our Clarion Malaysia manufacturing facility through to KOBA partner Intellitrac.
And then liaising with Andrew W. on launch plans and demand build up and forecast and readiness and timing and cashflow (vital for start-up)…… all amidst a global pandemic. Same for all of us, right?